In-House SEO Automation
Systems Built for Your Team, Not an Agency's
Agency automation tools are built for managing multiple clients. Your in-house team has different needs, one brand, deep integration with your tech stack, and workflows that match how your team actually works. I build SEO automation specifically for in-house teams.
The biggest mistake is automating a broken process. I assess your workflow first, identify where time is lost, then build systems that target the real bottlenecks, not generic templates that don't fit your site or team structure.
What's Included
Audit Automation
- ✓ Custom audit rules configured for your site architecture
- ✓ Scheduled crawls with automatic issue detection
- ✓ Prioritised action output, not a raw crawl export
- ✓ AI visibility checks included in every run
Reporting Automation
- ✓ Monthly reports pulling from GSC, GA4, and rank trackers
- ✓ Narrative output, context, not just numbers
- ✓ Delivered to your team on a fixed schedule
- ✓ Branded to match your internal templates
Content Workflow Automation
- ✓ Brief generation from keyword + audience data
- ✓ Content gap analysis against competing pages
- ✓ Post-publish optimisation recommendations
- ✓ Integrated into your CMS publishing flow
Tech Stack Integration
- ✓ Connected to your existing CMS and analytics
- ✓ Integrates with Semrush, Ahrefs, or your preferred data source
- ✓ Outputs to Slack, email, or project management tools
- ✓ No new platforms required to operate
What Gets Delivered
Prioritised Issue Report
Critical, high, medium, and low issues ranked by SEO impact. Each issue includes the affected URLs and a recommended fix.
PDF · XLSXPerformance Report
GSC, traffic, and ranking changes pulled automatically. Narrative summary included, not just charts your team has to interpret.
PDF · DOCXTitle & Description Batch
Unique, optimised title tags and meta descriptions for every page. Ready to implement directly into your CMS.
XLSX · CSVContent Briefs
Structured briefs for new and refresh content. Keyword focus, entity targets, structural recommendations, and word count guidance.
DOCX · NotionLink Opportunity Map
Pages that should link to each other, with anchor text recommendations. Updated automatically as new content is published.
XLSXAI Presence Report
Whether ChatGPT, Perplexity, and Gemini reference your brand. Tracked monthly so you can see whether optimisation is working.
PDFHow It Works
Team & Stack Assessment
I understand your team structure, tools, workflows, and bottlenecks before recommending anything. No generic proposals, the output is based on your actual situation.
Custom System Design
SEO automation designed around your specific needs, not a repurposed agency template. Each component targets a specific time drain identified in the assessment.
Build & Integration
Systems built and connected to your existing tools. Minimal disruption to current workflows during setup. You review the first outputs before full deployment.
Training & Handover
Your team trained to operate and extend the automation independently. Full documentation provided. No ongoing dependency on me unless you want it.
Who built this
Every system, every pipeline, every deliverable, built and maintained by one person.
Credentials
Experience
In-house SEO has different constraints to agency work. One brand, internal politics, CMS limitations, stakeholder reporting. I've worked both sides. The systems I build for in-house teams reflect that, configured for depth on one site, not breadth across many clients.
Why this matters
- ✓ Assessment-first, no system gets built without understanding the existing workflow
- ✓ Integrates with Semrush, Ahrefs, GSC, GA4, and common CMS platforms
- ✓ Built for 1-10 person in-house teams, not repurposed agency tooling
- ✓ Full training and handover, your team operates the system independently
Frequently Asked Questions
How is this different from buying an SEO tool?
Tools give you features. I give you workflows. The output isn't a dashboard you have to interpret, it's automated processes that produce deliverables your team can act on immediately.
Do we need a developer to maintain this?
No. Systems are built for SEO teams to operate. Monitoring, basic adjustments, and day-to-day use require no coding.
What if we already use Semrush/Ahrefs/etc?
I integrate with your existing tools. I'm not replacing your data sources, I'm automating what you do with that data.
Can we own the system outright?
Yes. I build it, train you, and hand it over. No ongoing fees unless you want continued support.
How long does setup take?
Typically 3-6 weeks from assessment to full deployment, depending on complexity.
What size team is this suited for?
1-10 person in-house SEO teams. Below that, managed services may be more cost-effective. Above that, you likely need enterprise platforms.
Ready to Automate Your In-House SEO?
Book a 15-minute call. I'll ask about your current workflow, identify where your team is losing the most time, and recommend a starting point that fits your specific situation.
Still have questions? Get in touch