Ecommerce SEO Audit
Built for Product Catalogues, Category Pages, and Revenue Growth
Standard SEO audits check your website. This one checks your catalogue. Product schema validation, category architecture analysis, faceted navigation handling, thin product content detection, and crawl budget management, layered on top of 40 standard technical checks.
Works with Shopify, WooCommerce, and other platforms. Same price for 50 products or 5,000. The system renders JavaScript in a real browser, so dynamic stores are crawled exactly as Googlebot sees them.
What's Included
Standard technical checks plus a dedicated ecommerce layer, the catalogue-specific rules that generic audit tools skip entirely.
Technical Foundation
- ✓ 40+ deterministic technical SEO rules on all crawled pages
- ✓ Full-browser Chromium crawl, renders JavaScript for Shopify and headless stores
- ✓ Metadata, heading hierarchy, canonical, and robots directives checked per page
- ✓ Site architecture analysis, crawl depth, orphans, hub pages
Ecommerce Layer
- ✓ Product schema validation, price, availability, reviews, images per product page
- ✓ Category architecture analysis, hierarchy depth, keyword targeting, crawl paths
- ✓ Faceted navigation audit, filter URL handling, canonicals, noindex directives
- ✓ Thin content detection, duplicate manufacturer descriptions flagged at scale
Crawl Budget Analysis
- ✓ Crawl budget distribution mapped across the full catalogue
- ✓ Low-value URL patterns identified, parameterised URLs, session IDs, infinite scroll
- ✓ Recommendations for directing crawl resources to revenue pages
- ✓ Orphaned products identified, items no category page links to
Strategy and Roadmap
- ✓ AI-generated recommendations contextualised to your platform
- ✓ Every fix ranked by revenue impact, you know where to start
- ✓ Platform-specific advice, Shopify vs WooCommerce constraints handled separately
- ✓ Branded PDF white-label ready for agency delivery
What You Receive
Standard audit deliverables plus a dedicated ecommerce section, covering the catalogue-specific issues that generic tools miss.
Branded Audit PDF
Full technical audit plus dedicated ecommerce section. White-label ready, your agency branding, your client's trust.
Product Schema Report
Every product page checked for structured data. Missing fields and validation errors flagged with platform-specific fix instructions.
Category Architecture Map
Full category hierarchy mapped with crawl depth analysis. Shows buried products, cannibalising categories, and restructuring recommendations.
Internal Link Analysis
Product-to-category linking mapped with PageRank distribution. Orphaned products identified. Cross-selling link opportunities flagged.
Prioritised Ecommerce Roadmap
AI-generated recommendations contextualised to your platform. Every fix ranked by revenue impact so you know where to start. Shopify and WooCommerce receive different advice because the constraints are different.
Inside the Report
The standard technical audit sections plus a dedicated ecommerce module. Each section builds on the previous, not a list of errors, a story of what's holding the store back.
Who built this
Every system, every pipeline, every deliverable, built and maintained by one person.
Credentials
Experience
I built the ecommerce audit layer specifically because standard audit tools don't understand product catalogues. When you order an ecommerce audit, I'm the one who reads the product schema data, maps the category hierarchy, and interprets how the faceted navigation is handling filtered URLs. The platform-specific roadmap is written based on what the crawl actually found, not a template.
Why this matters
- ✓ The ecommerce layer was built because generic tools don't validate product schema, check category depth, or audit faceted navigation, all three are critical for catalogue ranking
- ✓ Platform-aware recommendations: Shopify's URL structure constraints require different fixes than WooCommerce's canonical handling issues
- ✓ Every report is white-label ready, your client sees your agency brand, not BrightIQ
Related Services
Frequently Asked Questions
Does the audit work for Shopify and WooCommerce?
Yes. The audit crawls both platforms with a full-browser Chromium crawler that renders JavaScript, so dynamically loaded product data is captured the same way Googlebot sees it. Platform-specific recommendations are included, Shopify and WooCommerce have different constraints around canonical handling, URL structure, and collection pages.
How many products does the audit cover?
The audit crawls up to 200 pages and applies all technical and ecommerce checks to every crawled URL. For large catalogues, crawl strategy is adjusted to prioritise category pages, top-revenue product pages, and faceted navigation samples. Same price regardless of catalogue size.
What makes this different from a standard SEO audit?
A standard audit checks page speed, meta tags, and crawl errors. This audit adds a dedicated ecommerce layer: product schema validation, category architecture analysis, faceted navigation handling, thin content detection at scale, and crawl budget distribution across the catalogue. These are the issues that actually determine whether product pages rank.
What do I receive at the end?
A branded PDF report with the full technical audit plus a dedicated ecommerce section. Includes a product schema report, category architecture map, internal link analysis, and a prioritised ecommerce roadmap with platform-specific fix instructions. Delivered within 24 hours of crawl completion.
Do I need to give you access to my store backend?
No backend access is needed. The crawler works from the public-facing store. Google Search Console access is recommended but optional, it improves prioritisation by showing which product pages are already receiving impressions.
Can agencies order this for their ecommerce clients?
Yes. The report is white-label ready, branded with your agency's logo, colours, and contact details. Your client sees your brand, not BrightIQ's. Bulk ordering for multiple stores is available.
Ready to Audit Your Online Store Properly?
Product schema, category structure, faceted navigation, thin content, all checked in one pass. Same depth for 50 products or 5,000.
Book a CallStill have questions? Get in touch, no obligation.