Product Description Automation
Unique, Optimised Copy for Every SKU
Writing unique descriptions for a whole catalogue by hand is either too slow or too expensive, so most stores fall back on manufacturer copy that every competitor also uses. This automation writes individual, optimised descriptions from your product data instead.
Every page gets unique, indexable content in your brand voice, built from the product's real attributes. Your team reviews and approves before anything goes live.
What's Included
Every run covers the full description workflow, from product attributes to import-ready, unique copy.
Writing and Voice
- ✓ Descriptions built from each product's real attributes
- ✓ Brand voice, tone, and vocabulary held consistent across the catalogue
- ✓ Natural keyword integration, no stuffing
- ✓ Optional A/B variants per product for testing
Quality and Delivery
- ✓ Duplicate content checked against the catalogue and manufacturer copy
- ✓ No thin content, every page gets real, indexable copy
- ✓ Unconfirmed details flagged for you, never invented
- ✓ A review stage before anything reaches your CMS
What You Receive
Import-ready descriptions for the whole catalogue, with the checks to back them up.
Product Descriptions
A unique, brand-matched description for every SKU, structured for direct CMS import. CSV.
A/B Versions
Where requested, a second description variant per product so you can test which converts. CSV.
Uniqueness Report
A per-product check against the existing catalogue and known manufacturer copy. XLSX.
Flagged Items List
Products where a detail couldn't be confirmed from the data, ready for you to fill in. XLSX.
Brand Voice Profile
The encoded tone and vocabulary rules used for generation, reusable on future batches. PDF.
How It Works
Four steps from a product feed to import-ready, unique descriptions.
Import the Data
You provide product data, attributes, categories, existing descriptions, by CSV, API, or spreadsheet.
Configure the Brand
Your brand guidelines, tone, and any mandatory phrases or exclusions are encoded into the rules.
Generate the Batch
A unique, optimised description is written for every product, each tuned to its target keywords.
Review and Export
Quality checks run automatically, you approve the output, then it's delivered as import-ready CSV.
Who built this
Every system, every pipeline, every deliverable, built and maintained by one person.
Credentials
Experience
I built every system behind BrightIQ, from the audit engine to the reporting pipelines. One person, one point of accountability.
Frequently Asked Questions
How long does it take to process a catalogue?
Processing time scales with the size of the catalogue. A small batch turns around quickly; a larger one takes proportionally longer. Either way it's a single run from data import to delivery, not a page-at-a-time grind.
What if I sell products that are very similar?
The system differentiates based on each product's unique attributes, colour, size, material, use case. Even closely related products get genuinely distinct descriptions, and copy is checked for uniqueness across the catalogue.
Can you match our existing brand voice?
Yes. Your strongest existing descriptions are analysed and the patterns, sentence structure, vocabulary, tone, are encoded into the generation rules, so new copy reads like the same brand wrote it.
Do you write descriptions in multiple languages?
The service is currently English only. Where a store needs other languages, that's flagged at scoping so we can plan the right approach rather than promise something the pipeline doesn't yet do.
Can I review before they go live?
Always. The standard workflow includes a review stage, and you approve the output before anything touches your CMS. Nothing is published without your sign-off.
How do you handle data you can't confirm?
Descriptions are built from your own product attributes, never invented specifications. Where a detail can't be confirmed from the product data, it's flagged for you to supply rather than guessed, so nothing inaccurate ends up on a product page.
Give Every Product Unique Copy
Tell me about your catalogue and brand voice, and I'll run the automation across it, unique, attribute-led descriptions for every SKU, ready for you to review.
Not sure where to start? Get in touch, no obligation.