Internal Linking Automation
Stop Leaving Link Equity on the Table
Manual internal linking doesn't scale. Once a site grows past a few hundred pages, the work is either days of hand-mapping or, more often, never gets done, and pages end up orphaned.
This automation crawls every page, finds the orphans, maps how link equity flows, and produces an implementation-ready linking plan. Your team actions a prioritised list instead of mapping links by hand.
What's Included
Every run covers the full linking workflow, from crawling the site to a prioritised, ready-to-implement plan.
Analysis and Mapping
- ✓ Orphan page detection across the whole site
- ✓ Link equity mapping, where authority pools and starves
- ✓ Crawl budget waste and dead-end clusters flagged
- ✓ Broken links, 404s, and redirect chains surfaced
Recommendations and Output
- ✓ Contextual internal link suggestions with natural anchor text
- ✓ Source URL, target URL, and anchor for each suggestion
- ✓ Recommendations ranked by impact on key pages
- ✓ Platform-agnostic, CMS-ready output, no interpretation needed
What You Receive
A clear picture of the site's link structure and an actionable plan to fix it.
Link Graph Map
A visual map of how authority flows through the site, with bottlenecks and dead ends marked. PDF.
Orphan Page List
Every page with no internal links pointing to it, ready to be brought back into the structure. XLSX.
Link Suggestion Sheet
Source URL, target URL, and anchor text for every suggested link, ready to implement. CSV.
Broken Link Report
404s, redirect chains, and broken anchors found during the crawl, with the pages they sit on. XLSX.
Prioritised Roadmap
Recommendations ordered by impact, so high-equity and conversion-critical pages are fixed first. PDF.
How It Works
Four steps from a full-site crawl to a prioritised linking plan.
Crawl the Site
Every indexable page is crawled, mapping the existing link graph and structural gaps.
Analyse Orphans and Equity
Orphan pages, thin link clusters, and equity bottlenecks are flagged across the site.
Recommend Links
Contextually relevant link suggestions are generated with specific anchor text for each page.
Prioritise and Deliver
Recommendations are ranked by impact, so high-equity and conversion-critical URLs come first.
Who built this
Every system, every pipeline, every deliverable, built and maintained by one person.
Credentials
Experience
I built every system behind BrightIQ, from the audit engine to the reporting pipelines. One person, one point of accountability.
Frequently Asked Questions
How large a site can the system handle?
There's no practical limit. The system scales with the size of the site, more pages just means a longer crawl, not a different process. A large site is handled the same way as a small one, with every URL mapped rather than sampled.
Will the suggestions actually make sense contextually?
Yes. The analysis looks at page content, not just URL structure. It suggests links between topically related pages with natural anchor text, rather than random cross-linking that adds noise instead of relevance.
How often should we run this?
For active sites publishing regularly, frequent runs catch new orphans and opportunities as they appear. For stable sites, a periodic pass is enough. Automated schedules can be set up so it runs without anyone remembering to trigger it.
Does this work with any CMS?
Yes. The output is platform-agnostic, CSV files with source URL, target URL, and anchor text. It works with WordPress, Shopify, custom builds, or anything else, because your team or developer implements from a plain list.
What's the turnaround?
Crawl and analysis turn around quickly for most sites, with larger sites taking proportionally longer. The deliverable is a prioritised plan, so the highest-impact links are ready to action first even on a big site.
Can I white-label the reports?
Yes. Every deliverable is available with your agency's branding, so your clients see your name on the work, not anyone else's.
Fix Your Internal Links
Tell me about the site and I'll run the crawl across it, orphans found, equity mapped, and a prioritised linking plan ready for your team to implement.
Not sure where to start? Get in touch, no obligation.