B2B SEO Audit
Find Out Why Your Site Isn't Generating Organic Leads
A full SEO audit for B2B websites, evaluates content depth, topical authority, buyer journey coverage, and AI visibility. Because ranking for "what I do" isn't enough when your prospects research for weeks before making contact.
B2B buyers consume 13+ pieces of content before engaging sales. This audit checks whether your site has the depth to capture that journey, from awareness through consideration to decision. 40 technical SEO checks included.
What's Included in the B2B Audit
Technical Foundation
- ✓ 40 deterministic technical SEO rules on every crawled page
- ✓ Health score gauge + category breakdown
- ✓ Top 5 critical issues with affected URLs
- ✓ Quick wins, effort/impact matrix
- ✓ E-E-A-T signals and trust scoring
B2B Content Intelligence
- ✓ Content depth scoring per page
- ✓ Topical authority map with coverage gaps
- ✓ Buyer journey stage coverage, awareness through decision
- ✓ Lead path analysis, where organic traffic leaks
- ✓ Cannibalisation between competing pages
What You Receive
Every deliverable is branded to your agency identity and built for B2B decision-makers, pipeline outcomes, not just technical scores.
Technical Audit PDF
40-check health score, category breakdown, top issues, quick wins. PDF.
Content Depth Report
Every page scored for depth, uniqueness, topical relevance. PDF.
Topical Authority Map
Content clusters mapped visually. Gaps flagged. Cannibalisation identified. PDF.
B2B Roadmap XLSX
Every fix ranked by pipeline impact. Effort scores. Owner fields. XLSX.
Inside the B2B Audit Report
The report goes beyond technical health. Each section answers a specific question a B2B buyer or their sales team would ask about organic performance.
Executive Summary
Overall health score, grade, and the 3 changes most likely to move organic pipeline in the next 90 days.
Technical Health
40-rule breakdown by category. Every failed rule links to affected URLs and a recommended fix.
Content Depth Assessment
Page-by-page quality scores. Thin content flagged. Service pages, case studies, and blog posts all evaluated against B2B benchmarks.
Topical Authority Map
Your content clusters mapped. Core topics identified with coverage scores. Competitor gaps flagged, the topics they rank for that you don't cover.
Lead Path Analysis
How organic visitors move from content to conversion. CTA placement, form accessibility, and conversion path mapping, shows exactly where leads leave.
Prioritised B2B Roadmap
Every fix ranked by business impact. Framed as pipeline outcomes, not technical severity scores. Delivered as XLSX for direct use in project management.
Who built this
Every system, every pipeline, every deliverable, built and maintained by one person.
Credentials
Experience
B2B SEO needs a different lens. I built the content analysis layer specifically to assess buyer journey coverage, not just whether pages are technically sound, but whether they capture the research phase that drives B2B pipeline. 17 years of SEO including B2B campaigns across SaaS, professional services, and manufacturing.
Why this matters
- ✓ B2B buyer journey coverage checked across all crawled pages, awareness, consideration, decision
- ✓ Lead path analysis shows exactly where organic traffic leaks before converting
- ✓ Every recommendation framed as pipeline impact, not just 'fix this meta tag'
Related Services
Frequently Asked Questions
What is a B2B SEO audit?
A B2B SEO audit evaluates your website against both technical health criteria and B2B-specific factors, content depth, topical authority, buyer journey coverage, and lead generation paths. Unlike a standard audit, it focuses on whether your site can capture and convert the long B2B buying cycle.
How is a B2B audit different from a standard SEO audit?
A standard audit checks technical health, crawlability, metadata, page speed. A B2B audit adds content intelligence: are your pages deep enough to rank for buying-intent terms? Do you cover awareness through decision? Are there clear paths from organic traffic to a lead form?
How many pages does the audit cover?
The audit crawls up to 500 pages depending on tier. Every crawled page is scored across 40 technical checks plus the B2B content layer covering depth, topical relevance, and buyer stage alignment.
What does the B2B report include?
The report includes a content depth assessment, topical authority map, lead path analysis, and a prioritised B2B roadmap. Recommendations are framed as business outcomes, pipeline impact, not just 'fix this meta tag'.
Can agencies use this for client pitches?
Yes. Every deliverable can be white-labelled with your agency identity. The B2B report is designed to speak the language of B2B decision-makers, pipeline, content ROI, competitive positioning rather than raw technical scores.
How quickly is the audit delivered?
Standard turnaround is 24-48 hours. Same-day delivery is available for urgent pitches or proposals, get in touch before ordering if you need it fast.
Ready to Turn Your B2B Site Into a Lead Engine?
Content depth, topical authority, buyer journey, lead paths, all evaluated. Book a call to discuss your site and which audit tier fits your needs.
Still have questions? Get in touch, no obligation.
SEO Audits Across the UK
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