B2B SEO Audit
Find Out Why Your Site Isn't Generating Organic Leads
A full SEO audit for B2B websites — evaluates content depth, topical authority, buyer journey coverage, and AI visibility. Because ranking for "what I do" isn't enough when your prospects research for weeks before making contact.
B2B buyers consume 13+ pieces of content before engaging sales. This audit checks whether your site has the depth to capture that journey — from awareness through consideration to decision. 40 technical checks included.
Choose Your Audit
Prospect Audit
10-minute scan. Top 5 fixes. Branded single-page PDF perfect for pitches and proposals.
Most PopularAI SEO Audit
40 checks, 12 categories, AI readiness scoring, site architecture mapping, and prioritised action plan.
Advanced Audit
Everything in AI Audit plus competitor gap analysis, content strategy, and 90-day implementation roadmap.
What the B2B Audit Evaluates
Content Depth Assessment
Are your service pages, case studies, and thought leadership pieces deep enough to rank? Thin content detection across every page with quality scoring
Topical Authority Mapping
Does your site demonstrate expertise across your core topics? The audit maps content clusters, identifies gaps, and flags cannibalisation between competing pages
Buyer Journey Coverage
Awareness, consideration, decision — does your content cover the full B2B buying cycle? The audit identifies which stages have content gaps
Lead Generation Paths
How visitors move from content to conversion — CTA placement, form accessibility, gated content effectiveness, and conversion path analysis
AI Visibility Check
B2B buyers increasingly use AI tools for research. The Advanced tier checks whether your brand appears in ChatGPT, Perplexity, and Gemini responses for your key terms
When a B2B Audit Makes the Difference
B2B SEO is different from B2C. Longer sales cycles, multiple stakeholders, and content that needs to demonstrate genuine expertise.
- ✓ Your site ranks for brand terms but not buying terms — you show up when people search your company name, but not when they search for the problem you solve
- ✓ Content exists but doesn't generate leads — you publish blog posts and whitepapers but they don't connect to conversion paths
- ✓ Competitors outrank you on key terms — they have deeper content clusters, better internal linking, and stronger topical authority signals
- ✓ You're an agency pitching B2B clients and need an audit that speaks their language — pipeline impact, content ROI, and competitive positioning rather than just technical scores
What You Get in the B2B Report
Technical health plus B2B-specific analysis — content depth, topical authority, buyer journey, and lead generation effectiveness.
Content Depth Report
Every page scored for content quality — word count, depth, uniqueness, and topic coverage. Service pages, case studies, blog posts, and resource pages all evaluated against B2B best practice.
Topical Authority Map
Your content clusters mapped visually. Core topics identified with coverage scores. Content gaps flagged — the topics your competitors cover that you don't. Cannibalisation between pages identified.
Lead Path Analysis
How organic visitors move through your site to conversion. CTA effectiveness, form placement, gated content assessment, and conversion path mapping. Shows where leads leak out.
Prioritised B2B Roadmap
AI-generated recommendations focused on B2B outcomes — pipeline impact, content ROI, and competitive positioning. Every fix ranked by business impact, not just technical severity.
Three Ways to Work Together
Managed Service
I Run It For You
Submit your URL. I run the full B2B audit — technical health plus content depth, topical authority, and lead path analysis. Branded PDF with a prioritised roadmap focused on pipeline impact.
Best for: B2B companies and agencies wanting actionable insights tied to business outcomes.
Buy the System
Purchase and Run It Yourself
I build the B2B audit pipeline — standard checks plus the content and lead path layers — and hand it over. Run B2B audits across your client portfolio.
Best for: Agencies with B2B-focused practices wanting the capability in-house.
Bespoke Build
Tell Me What to Automate
Need industry-specific B2B checks, CRM integration for lead tracking, or custom content scoring criteria? I'll build a pipeline for your exact B2B workflow.
Best for: B2B companies with specific industry verticals or complex buying cycles.
Why Trust BrightIQ
B2B SEO requires understanding the buying cycle, not just technical scores. 17 years of SEO including B2B campaigns for SaaS, professional services, and manufacturing companies.
Credentials
- ✓ 17 years of SEO including B2B campaigns across SaaS, professional services, and manufacturing
- ✓ Understands B2B buying cycles — content needs to work across awareness, consideration, and decision stages
What makes this different
- ✓ Goes beyond technical health — evaluates content depth, topical authority, and lead generation paths
- ✓ Recommendations framed as business outcomes — pipeline impact, not just "fix this meta tag"
How the B2B Audit Works
Submit Your URL
Send your B2B website URL and select an audit tier. Optionally share your target keywords and key competitors for deeper analysis.
Technical Crawl + Content Analysis
Crawl4AI crawls your site in Chromium. 40-check engine scores technical health. Content layer evaluates depth, topical coverage, buyer journey alignment, and lead path effectiveness.
AI-Powered B2B Strategy
The combined data feeds into an AI that generates B2B-focused recommendations — content gaps to fill, authority to build, lead paths to optimise. Every finding tied to pipeline impact.
Branded PDF Delivery
Technical audit plus B2B-specific sections — content depth report, topical authority map, lead path analysis, and prioritised roadmap. Delivered within 24 hours.
How I Deliver This
The B2B audit adds content intelligence on top of the standard 40-check pipeline. The content layer evaluates every page for depth, uniqueness, and topical relevance. It maps your content clusters, identifies gaps in your buyer journey coverage, and analyses how organic visitors move toward conversion. B2B sites need more than technical health — they need content that demonstrates expertise across the full buying cycle. This audit checks both. See exactly how the audit engine works →
Learn More
SEO Audits Across the UK
Need a location-specific audit? Available in:
Ready to Turn Your B2B Site Into a Lead Engine?
Content depth, topical authority, buyer journey, lead paths — all evaluated. From £67 for a Prospect Audit, £297 for a full AI SEO Audit, or £497 for the Advanced Audit with AI visibility and competitor benchmarking.
Still have questions? Get in touch — no obligation.