Construction SEO Audit
Find Out Why Your Website Isn't Generating Enquiries
An SEO audit built for construction companies — checks your service pages, location coverage, project portfolio, and image performance. Most construction websites have the same problems: thin service pages, no location targeting, unoptimised project images, and missing local signals.
Prioritised fixes your web developer can action. From £67 for a quick health check to £497 for the full audit with competitor analysis and a 30/60/90 day roadmap. Works for builders, roofers, groundworks, fit-out, and specialist contractors.
Choose Your Audit
Prospect Audit
10-minute scan. Top 5 fixes. Branded single-page PDF perfect for pitches and proposals.
Most PopularAI SEO Audit
40 checks, 12 categories, AI readiness scoring, site architecture mapping, and prioritised action plan.
Advanced Audit
Everything in AI Audit plus competitor gap analysis, content strategy, and 90-day implementation roadmap.
What the Construction Audit Checks
Service Page Structure
Are your services properly separated? Most construction sites lump everything onto one page. The audit checks whether each service has its own optimised page
Location Coverage
Construction is local. The audit checks whether you have location pages, whether they target the right areas, and whether your Google Business Profile matches your coverage
Project Portfolio SEO
Your completed projects are your best proof — but are they optimised? Image alt tags, project descriptions, location tagging, and schema markup for your case studies
Image Performance
Construction sites are image-heavy. The audit checks file sizes, formats, lazy loading, alt text, and whether your project photos are helping or hurting your page speed
Local SEO Signals
GBP completeness, NAP consistency, local schema, and citation profile. Construction companies live or die by local search — this audit checks the signals that matter
When a Construction Audit Makes the Difference
Your website looks professional — but it's not generating the enquiries your competitors seem to get.
- ✓ You rely on word-of-mouth and want to add online leads — your website exists but it's not working as a lead generation tool because it was never optimised for search
- ✓ Competitors appear above you in Google for "[your service] in [your area]" — despite you having more experience and better project examples
- ✓ Your project images are huge and slow — beautiful photography that's killing your page speed and Core Web Vitals because nobody optimised them for web
- ✓ You're an agency managing construction clients and need sector-specific findings — not a generic report that doesn't mention service pages, portfolios, or local coverage
What You Get in the Report
Technical audit plus construction-specific analysis. Every fix is practical — something your web developer or marketing person can actually do.
Service Page Assessment
Every service page checked for depth, keyword targeting, and conversion elements. Are your services properly separated? Does each page target the right search terms? Specific content recommendations included.
Local Visibility Report
GBP completeness, NAP consistency, local schema, location page coverage, and citation profile. Shows exactly where your local presence needs work and which fixes move the needle fastest.
Image & Portfolio Review
Every project photo assessed for file size, format, alt text, and lazy loading. Portfolio pages checked for SEO — proper descriptions, location tags, and schema markup for case studies.
Prioritised Action Plan
AI-generated recommendations contextualised for construction. Every fix ranked by impact on enquiry generation. Quick wins separated from longer-term structural changes.
Three Ways to Work Together
Managed Service
I Run It For You
Submit your construction company website URL. I run the full audit, review the findings, and deliver a branded PDF with fixes your web developer can action straight away.
Best for: Construction companies wanting clear, practical improvements.
Buy the System
Purchase and Run It Yourself
I build the construction audit pipeline and hand it over. Run audits across all your construction clients with no ongoing fees.
Best for: Agencies managing multiple construction company websites.
Bespoke Build
Tell Me What to Automate
Need trade-specific checks, regional coverage analysis, or integration with your client reporting? I'll build a construction-focused audit pipeline.
Best for: Construction-specialist agencies with sector-specific needs.
Why Trust BrightIQ
Construction companies don't need jargon-heavy SEO reports. They need practical fixes that generate more enquiries. 17 years of SEO experience including local campaigns for builders, contractors, and tradespeople.
Credentials
- ✓ 17 years of SEO including local campaigns for construction, trades, and building services
- ✓ Understands construction websites — heavy images, service pages, project portfolios, local coverage requirements
What makes this different
- ✓ Sector-specific checks — service page structure, portfolio SEO, image optimisation, and local coverage analysis
- ✓ Every recommendation is practical — "add location to this page title", not "improve your E-E-A-T signals"
How the Construction Audit Works
Submit Your Website
Send your construction company website URL and select an audit tier. Tell me your main service area — that helps contextualise the local findings.
Full Technical + Construction Crawl
The system crawls your site in a real browser. 40 technical checks plus construction-specific analysis — service page structure, image performance, portfolio optimisation, and local SEO signals.
AI-Powered Recommendations
AI generates practical recommendations contextualised for construction — "add [location] to your loft conversion page title" rather than vague SEO advice. Every fix ranked by impact on enquiries.
Branded PDF Delivery
Technical findings plus construction-specific sections — service page review, local visibility report, image audit, and prioritised action plan. Delivered within 24 hours.
How I Deliver This
The construction audit adds sector-specific analysis on top of the standard 40-check pipeline. Service pages are assessed for proper separation (too many construction sites put everything on one page). Project portfolios are checked for SEO value — descriptions, location tags, image optimisation, and schema. The local layer checks GBP, NAP, citations, and area coverage. Image optimisation is a major focus because construction sites are typically image-heavy with uncompressed project photos. For a deeper local SEO audit, see the dedicated local audit page. See exactly how the audit engine works →
Related Services
Learn More
Ready to Find Out Why Your Competitors Get More Enquiries?
Service pages, local coverage, project portfolio, image performance — all checked in one pass. From £67 for a Prospect Audit, £297 for a full AI SEO Audit, or £497 for the Advanced Audit.
Still have questions? Get in touch — no obligation.