Construction SEO Audit
Find Out Why Your Website Isn't Generating Enquiries
An SEO audit built for construction companies, checks your service pages, location coverage, project portfolio, and image performance. Most construction websites have the same problems: thin service pages, no location targeting, unoptimised project images, and missing local SEO signals.
Prioritised fixes your web developer can action. Options from a quick health check to a full audit with competitor analysis and a 30/60/90 day roadmap. Works for builders, roofers, groundworks, fit-out, and specialist contractors.
Choose Your Audit
Prospect Audit
10-minute scan. Top 5 fixes. Branded single-page PDF perfect for pitches and proposals.
Most PopularAI SEO Audit
40 checks, 12 categories, AI readiness scoring, site architecture mapping, and prioritised action plan.
Advanced Audit
Everything in AI Audit plus competitor gap analysis, content strategy, and 90-day implementation roadmap.
What the Construction Audit Checks
Two audit layers running in parallel, 40 standard technical checks plus five construction-specific categories that generic tools don't cover.
Technical Layer (40 Checks)
- ✓ Title tags, meta descriptions, and H1 structure
- ✓ Internal linking and site architecture
- ✓ Core Web Vitals and page speed
- ✓ Schema markup and structured data
- ✓ Indexation, crawlability, and redirects
- ✓ Mobile usability and HTTPS security
Construction-Specific Layer
- ✓ Service page structure, separate pages per service
- ✓ Location coverage, area pages and local signals
- ✓ Project portfolio SEO, descriptions, tags, schema
- ✓ Image performance, file sizes, formats, alt text
- ✓ GBP completeness and NAP consistency
- ✓ Local citation profile and directory presence
What You Receive
Every audit tier delivers a branded PDF report plus an XLSX task list for your developer. The tier you choose determines the depth of each section.
Branded Audit Report
Full findings in a professional PDF, technical scores, construction-specific sections, and prioritised recommendations. White-label available for agencies.
Developer Action Plan
Every fix as a separate row, page URL, issue, recommendation, and priority. Drop it in a project board and start implementing.
90-Day Roadmap
Phased implementation plan, quick wins in month one, structural improvements in months two and three. Competitor gap analysis included.
Inside the Construction Report
Technical audit plus construction-specific analysis. Every fix is practical, something your web developer or marketing person can actually action.
Service Page Assessment
Every service page checked for depth, keyword targeting, and conversion elements. Are your services properly separated? Does each page target the right search terms? Specific content recommendations included.
Local Visibility Report
GBP completeness, NAP consistency, local schema, location page coverage, and citation profile. Shows exactly where your local presence needs work and which fixes move the needle fastest.
Image and Portfolio Review
Every project photo assessed for file size, format, alt text, and lazy loading. Portfolio pages checked for SEO, proper descriptions, location tags, and schema markup for case studies.
Prioritised Action Plan
AI-generated recommendations contextualised for construction. Every fix ranked by impact on enquiry generation. Quick wins separated from longer-term structural changes.
When a Construction Audit Makes the Difference
Your website looks professional, but it's not generating the enquiries your competitors seem to get.
- ✓ You rely on word-of-mouth and want to add online leads, your website exists but it's not working as a lead generation tool because it was never optimised for search
- ✓ Competitors appear above you in Google for "[your service] in [your area]", despite you having more experience and better project examples
- ✓ Your project images are huge and slow, beautiful photography that's killing your page speed and Core Web Vitals because nobody optimised them for web
- ✓ You're an agency managing construction clients and need sector-specific findings, not a generic report that doesn't mention service pages, portfolios, or local coverage
Three Ways to Work Together
Managed Service
I Run It For You
Submit your construction company website URL. I run the full audit, review the findings, and deliver a branded PDF with fixes your web developer can action straight away.
Best for: Construction companies wanting clear, practical improvements.
Buy the System
Purchase and Run It Yourself
I build the construction audit pipeline and hand it over. Run audits across all your construction clients with no ongoing fees.
Best for: Agencies managing multiple construction company websites.
Bespoke Build
Tell Me What to Automate
Need trade-specific checks, regional coverage analysis, or integration with your client reporting? I'll build a construction-focused audit pipeline.
Best for: Construction-specialist agencies with sector-specific needs.
How the Construction Audit Works
Submit Your Website
Send your construction company website URL and select an audit tier. Tell me your main service area, that helps contextualise the local findings.
Full Technical and Construction Crawl
The system crawls your site in a real browser. 40 technical checks plus construction-specific analysis, service page structure, image performance, portfolio optimisation, and local SEO signals.
AI-Powered Recommendations
AI generates practical recommendations contextualised for construction, "add [location] to your loft conversion page title" rather than vague SEO advice. Every fix ranked by impact on enquiries.
Branded PDF Delivery
Technical findings plus construction-specific sections, service page review, local visibility report, image audit, and prioritised action plan. Delivered within 24 to 72 hours depending on tier.
How I Deliver This
The construction audit adds sector-specific analysis on top of the standard 40-check pipeline. Service pages are assessed for proper separation, too many construction sites put everything on one page. Project portfolios are checked for SEO value, descriptions, location tags, image optimisation, and schema. The local layer checks GBP, NAP, citations, and area coverage. Image optimisation is a major focus because construction sites are typically image-heavy with uncompressed project photos. For a deeper local SEO audit, see the dedicated local audit page. See exactly how the audit engine works →
Who built this
Every system, every pipeline, every deliverable, built and maintained by one person.
Credentials
Experience
Construction websites have the same problems, almost without exception, service pages that lump everything together, project photos that are enormous, and no location pages. I built the construction-specific audit layer after running dozens of these manually. 17 years of SEO including local campaigns for builders, contractors, and tradespeople.
Frequently Asked Questions
What does a construction SEO audit check?
A construction SEO audit checks service page structure, location coverage, project portfolio optimisation, image performance, and local SEO signals, on top of 40 standard technical checks covering metadata, headings, internal links, schema, and site speed.
Why do construction websites struggle with SEO?
Most construction sites have three common problems: service pages that lump everything together instead of targeting individual search terms, project photos that are uncompressed and slow the site down, and missing local pack coverage because there are no location pages.
Does the audit work for specialist contractors as well as general builders?
Yes. The audit is built for all construction types, general builders, roofers, groundworks, fit-out, and specialist contractors. The sector-specific layer checks service page structure, location coverage, and portfolio SEO regardless of trade.
What deliverable do I receive?
You receive a branded PDF report covering technical findings plus construction-specific sections, service page assessment, local visibility report, image and portfolio review, and a prioritised action plan. An XLSX task list is also included so your web developer has a clear implementation reference.
How long does the construction audit take?
The Prospect Audit is delivered within 24 hours. The AI SEO Audit is delivered within 48 hours. The Advanced Audit, which includes competitor analysis and a 90-day roadmap, is delivered within 72 hours.
Can agencies use this audit for their construction clients?
Yes. The audit is available as a white-label service, branded with your agency's logo and colours. Agencies managing multiple construction clients can also purchase the pipeline to run audits in-house.
Related Services
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Ready to Find Out Why Your Competitors Get More Enquiries?
Service pages, local coverage, project portfolio, image performance, all checked in one pass. Prospect Audit, AI SEO Audit, or Advanced Audit.
No obligation. Questions welcome.