SEO Audit for Charities
Built for Non-Profits and Grant-Funded Organisations
Your website is where donors give, volunteers sign up, and people find your cause. This SEO audit shows you what's holding it back, in language your whole team can understand. Technical health, content effectiveness, donation path optimisation, and volunteer page visibility all checked.
Charities can't afford to waste budget on SEO guesswork. This audit gives you a clear, prioritised list of fixes, from quick wins you can do today to structural improvements for the next quarter. Every recommendation written for non-technical teams.
Choose Your Audit
Prospect Audit
10-minute scan. Top 5 fixes. Branded single-page PDF perfect for pitches and proposals.
Most PopularAI SEO Audit
40 checks, 12 categories, AI readiness scoring, site architecture mapping, and prioritised action plan.
Advanced Audit
Everything in AI Audit plus competitor gap analysis, content strategy, and 90-day implementation roadmap.
What the Charity Audit Checks
Two audit layers running in parallel, 40 standard technical checks plus four charity-specific categories that generic tools don't cover.
Technical Layer (40 Checks)
- ✓ Title tags, meta descriptions, and H1 structure
- ✓ Internal linking and site architecture
- ✓ Core Web Vitals and page speed
- ✓ Schema markup and structured data
- ✓ Indexation, crawlability, and redirects
- ✓ Mobile usability and HTTPS security
Charity-Specific Layer
- ✓ Donation path, CTA visibility, form clarity, trust signals
- ✓ Cause pages, keyword targeting and content depth
- ✓ Volunteer and event pages, local SEO and event schema
- ✓ Nonprofit schema, NGO, NonprofitType, and DonateAction markup
- ✓ AI readiness, how well the site answers charitable intent queries
- ✓ Impact story pages, E-E-A-T signals and content authority
What You Receive
Every audit tier delivers a branded PDF report plus an XLSX task list for your team. The tier you choose determines the depth of each section.
Branded Audit Report
Full findings in a professional PDF, technical scores, charity-specific sections, and prioritised recommendations written for non-technical teams. White-label available for agencies.
Plain-English Action Plan
Every fix as a separate row, page URL, issue, recommendation, and priority. Drop it in a project board and start implementing without needing to interpret the report.
90-Day Roadmap
Phased implementation plan, quick wins in month one, structural improvements in months two and three. Competitor gap analysis and content strategy included.
Inside the Charity Report
Technical audit plus charity-specific analysis. Written for non-technical teams who need to know what to fix and why it matters for donors, volunteers, and visibility.
Donation Path Report
How visitors find your donation page, how clear the path is, whether trust signals are present, and where people drop off. Specific fixes to improve the giving experience and increase conversion from visitor to donor.
Cause Page Effectiveness
Your "what we do" and campaign pages need to rank for the terms people search when they want to help. Content depth, keyword targeting, and E-E-A-T signals assessed, with specific content recommendations for each page.
Volunteer & Event Visibility
Are your volunteer opportunities and events findable in search? Page structure, local SEO signals, and schema markup for events and volunteer positions checked. Missing schema flagged with implementation-ready code.
Technical Health Check
40 checks across 12 categories, page speed, mobile usability, security, indexation, and structured data. Many charity sites haven't been audited in years. This finds everything, prioritised by impact.
When a Charity Audit Makes the Difference
Most charities know their website could be better. Few have the budget to find out exactly what needs fixing.
- ✓ Your website isn't generating donations or enquiries, people visit but don't give, sign up, or make contact because the paths aren't clear
- ✓ You rely on paid advertising and want to reduce dependency by improving organic visibility, but you don't know where to start with SEO
- ✓ Your team is non-technical and needs recommendations in plain English, not a Screaming Frog export nobody can interpret
- ✓ You're an agency serving charity clients and need an audit that understands the sector, donation paths, cause pages, and volunteer recruitment rather than just technical scores
Three Ways to Work Together
Managed Service
I Run It For You
Submit your charity website URL. I run the full audit, review the findings, and deliver a branded PDF with plain-English recommendations your team can action.
Best for: Charities wanting clear, actionable findings without technical overhead.
Buy the System
Purchase and Run It Yourself
I build the audit pipeline and hand it over. Run audits across multiple charity websites with no ongoing fees. Ideal for umbrella organisations or charity consultancies.
Best for: Organisations managing multiple charity websites.
Bespoke Build
Tell Me What to Automate
Need sector-specific checks, fundraising platform integration, or custom reporting for trustees? I'll build a charity-specific audit pipeline for your needs.
Best for: Large charities or agencies with sector-specific requirements.
How the Charity Audit Works
Submit Your Website
Send your charity website URL and select an audit tier. No technical knowledge needed, just the URL.
Full Technical and Charity-Specific Crawl
The system crawls your site in a real browser. 40 technical checks plus charity-specific analysis, donation paths, cause page effectiveness, volunteer page visibility, and nonprofit schema.
AI-Powered Recommendations
AI generates plain-English recommendations prioritised by impact on donations, volunteers, and visibility. Every finding reviewed for charity-sector context before delivery.
Branded PDF Delivery
Clear PDF report with technical findings, charity-specific analysis, and a prioritised action plan your whole team can understand. Delivered within 24 to 72 hours depending on tier.
How I Deliver This
The charity audit uses the same 40-check pipeline as every other audit, because charities deserve the same depth as commercial sites. The charity layer adds donation path analysis, cause page assessment, volunteer page optimisation, and nonprofit schema validation. Every recommendation is written in plain English because charity teams shouldn't need an SEO translator. See exactly how the audit engine works →
Who built this
Every system, every pipeline, every deliverable, built and maintained by one person.
Credentials
Experience
Charity websites have the same problems, almost without exception, donation paths buried three clicks deep, cause pages that don't target what donors actually search, and no nonprofit schema telling Google what the organisation does. I built the charity-specific audit layer after running these manually for sector clients. 17 years of SEO, including work for grant-funded organisations and nonprofits.
Frequently Asked Questions
What does a charity SEO audit check?
A charity SEO audit checks donation path clarity, cause page effectiveness, volunteer page visibility, and nonprofit schema markup, on top of 40 standard technical checks covering metadata, headings, internal links, structured data, and site speed.
Why do charity websites struggle with SEO?
Most charity websites have three common problems: donation paths that are unclear or buried, cause pages that don't target the terms people actually search, and missing nonprofit schema that stops Google understanding the organisation correctly.
Does the audit work for small charities as well as large organisations?
Yes. The audit is built for all charity types, small local charities, national organisations, umbrella bodies, and grant-funded nonprofits. The sector-specific layer checks donation paths, cause pages, volunteer recruitment, and nonprofit schema regardless of size.
What deliverable do I receive?
You receive a branded PDF report covering technical findings plus charity-specific sections, donation path report, cause page review, volunteer visibility assessment, and a prioritised plain-English action plan. An XLSX task list is also included so your team has a clear implementation reference.
How long does the charity audit take?
The Prospect Audit is delivered within 24 hours. The AI SEO Audit is delivered within 48 hours. The Advanced Audit, which includes competitor analysis and a 90-day roadmap, is delivered within 72 hours.
Can agencies use this audit for their charity clients?
Yes. The audit is available as a white-label service, branded with your agency's logo and colours. Agencies managing multiple charity clients can also purchase the pipeline to run audits in-house.
Related Services
Learn More
Ready to See What's Holding Your Charity Website Back?
Donation paths, cause pages, volunteer visibility, all checked alongside 40 technical factors. Prospect Audit, AI SEO Audit, or Advanced Audit.
No obligation. Questions welcome.