SEO Audit for Charities
From £67 — Built for Non-Profits and Grant-Funded Organisations
Your website is where donors give, volunteers sign up, and people find your cause. This audit shows you what's holding it back — in language your whole team can understand. Technical health, content effectiveness, donation path optimisation, and volunteer page visibility all checked.
Charities can't afford to waste budget on SEO guesswork. This audit gives you a clear, prioritised list of fixes — from quick wins you can do today to structural improvements for the next quarter. Every recommendation written for non-technical teams.
Choose Your Audit
Prospect Audit
10-minute scan. Top 5 fixes. Branded single-page PDF perfect for pitches and proposals.
Most PopularAI SEO Audit
40 checks, 12 categories, AI readiness scoring, site architecture mapping, and prioritised action plan.
Advanced Audit
Everything in AI Audit plus competitor gap analysis, content strategy, and 90-day implementation roadmap.
What the Charity Audit Checks
Donation Path Optimisation
How easily can visitors find and complete a donation? CTA visibility, form accessibility, trust signals near payment — the path from landing page to gift
Cause-Page Effectiveness
Your "what I do" and campaign pages need to rank for the terms people search when they want to help. Content depth, keyword targeting, and emotional resonance assessed
Volunteer & Event Pages
Are your volunteer opportunities and events findable in search? Page structure, local SEO signals, and schema markup for events and volunteer positions checked
Nonprofit Schema Markup
NGO and NonprofitType schema, donation action markup, event schema — the structured data that helps Google understand and display your charity correctly
40 Standard Checks Included
Technical SEO, on-page, site architecture, security, and performance — all the standard checks charities need but rarely get because "the budget doesn't stretch"
When a Charity Audit Makes the Difference
Most charities know their website could be better. Few have the budget to find out exactly what needs fixing.
- ✓ Your website isn't generating donations or enquiries — people visit but don't give, sign up, or make contact because the paths aren't clear
- ✓ You rely on paid advertising and want to reduce dependency by improving organic visibility — but you don't know where to start with SEO
- ✓ Your team is non-technical and needs recommendations in plain English — not a Screaming Frog export nobody can interpret
- ✓ You're an agency serving charity clients and need an audit that understands the sector — donation paths, cause pages, and volunteer recruitment rather than just technical scores
What You Get in the Report
Technical audit plus charity-specific analysis. Written for non-technical teams who need to know what to fix and why it matters.
Technical Health Check
40 checks across 12 categories — page speed, mobile usability, security, indexation, structured data. Many charity sites haven't been audited in years. This finds everything.
Donation Path Report
How visitors find your donation page, how clear the path is, whether trust signals are present, and where people drop off. Specific fixes to improve the giving experience.
Content Effectiveness Review
Cause pages, campaign pages, impact stories — assessed for search visibility, keyword targeting, and emotional resonance. Shows which content works and what needs updating.
Plain-English Action Plan
AI-generated recommendations written for charity teams, not SEO specialists. Every fix prioritised by impact on donations, volunteers, and visibility. Quick wins flagged separately.
Three Ways to Work Together
Managed Service
I Run It For You
Submit your charity website URL. I run the full audit, review the findings, and deliver a branded PDF with plain-English recommendations your team can action.
Best for: Charities wanting clear, actionable findings without technical overhead.
Buy the System
Purchase and Run It Yourself
I build the audit pipeline and hand it over. Run audits across multiple charity websites with no ongoing fees. Ideal for umbrella organisations or charity consultancies.
Best for: Organisations managing multiple charity websites.
Bespoke Build
Tell Me What to Automate
Need sector-specific checks, fundraising platform integration, or custom reporting for trustees? I'll build a charity-specific audit pipeline for your needs.
Best for: Large charities or agencies with sector-specific requirements.
Why Trust BrightIQ
Charities deserve the same quality of SEO audit as any commercial business — at a price that respects limited budgets. Starting from £67 means even small charities can get a proper assessment.
Credentials
- ✓ 17 years of SEO experience — recommendations written for non-technical teams who need clarity, not jargon
- ✓ Same 40-check engine used for commercial sites — charities get the same depth, not a reduced version
What makes this different
- ✓ Charity-specific analysis — donation paths, cause pages, volunteer recruitment, and nonprofit schema included
- ✓ Plain-English output — every recommendation written so your whole team understands it, not just the web developer
How the Charity Audit Works
Submit Your Website
Send your charity website URL and select an audit tier. No technical knowledge needed — just the URL.
Full Technical + Charity-Specific Crawl
The system crawls your site in a real browser. 40 technical checks run alongside charity-specific analysis — donation paths, cause page effectiveness, volunteer page visibility, and nonprofit schema.
AI-Powered Recommendations
AI generates plain-English recommendations prioritised by impact on donations, volunteers, and visibility. I review every finding for charity-sector context.
Branded PDF Delivery
Clear PDF report with technical findings, charity-specific analysis, and a prioritised action plan your whole team can understand. Delivered within 24 hours.
How I Deliver This
The charity audit uses the same 40-check pipeline as every other audit — because charities deserve the same depth as commercial sites. The charity layer adds donation path analysis, cause page assessment, volunteer page optimisation, and nonprofit schema validation. Every recommendation is written in plain English because charity teams shouldn't need an SEO translator. Starting from £67 because every charity should be able to afford a proper audit. See exactly how the audit engine works →
Related Services
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Ready to See What's Holding Your Charity Website Back?
Donation paths, cause pages, volunteer visibility — all checked alongside 40 technical factors. From £67 for a Prospect Audit, £297 for a full AI SEO Audit, or £497 for the Advanced Audit.
Still have questions? Get in touch — no obligation.