Monthly Audit + Report
Technical Re-Crawl Combined with Performance Reporting
Every month, the audit engine re-crawls your client's site. New technical issues are flagged. Previous fixes are verified as resolved. The health score is trended over time. Then the performance report layers on GSC data, GA4 traffic, and keyword movements.
Two deliverables in one cycle: a technical audit with delta tracking and a performance report with a 30-day task list. Both branded as your agency.
What each monthly cycle includes
Everything in the Monthly SEO Report
- ✓ GSC impressions, clicks, CTR, position by page
- ✓ GA4 traffic and conversions month-on-month
- ✓ Keyword movers, top risers and fallers
- ✓ Top 5 opportunities with effort and impact
- ✓ 30-day task list, prioritised by impact
Full Site Re-Crawl
- ✓ Technical rule engine runs on every page each month
- ✓ Same 118 rules as the initial SEO audit
- ✓ Catches CMS updates, new content, third-party changes
- ✓ New issues flagged, resolved issues confirmed
Delta Tracking
- ✓ This month vs last month, issue count changes
- ✓ New issues highlighted so nothing gets missed
- ✓ Resolved issues confirmed, no guesswork about fixes
- ✓ Health score trended so clients see the trajectory
AI Readiness Delta
- ✓ Monthly check on llms.txt presence and quality
- ✓ AI crawler access verified each cycle
- ✓ Schema-for-AI coverage tracked over time
- ✓ AI readiness score improving month over month
What You Receive Each Month
Technical Audit PDF
Branded PDF with delta summary, health score trend, new issues, resolved issues, and AI readiness update. Delivered as your agency.
Performance Report PDF
GSC and GA4 data, keyword movements, top opportunities, month-on-month charts. Same format your clients expect.
Combined Issues XLSX
Technical and performance tasks merged into one spreadsheet. New issues flagged, old issues tracked. Prioritised by impact.
30-Day Task List
Combined technical and performance tasks for the next cycle. Your client's team knows exactly what to implement.
How It Works
Crawl runs on day 1
The audit engine re-crawls the full site each month. Every page checked against the same 118 rules as the initial audit. No manual set-up required after onboarding.
Delta compared and scored
This month's crawl is compared against last month's. New issues are flagged. Resolved issues are confirmed. The health score is plotted on the trend line.
Both deliverables land in your inbox
Technical audit PDF and performance report PDF, both branded with your agency. Combined XLSX for implementation. Ready to send directly to your client.
Who built this
Every system, every pipeline, every deliverable, built and maintained by one person.
Credentials
Experience
This is the service tier I recommend for most agency clients. The monthly re-crawl catches issues before clients notice them, and the delta tracking shows progress over time. It turns SEO from a black box into a measurable service.
Why this matters
- ✓ Technical issues caught as they appear, not months later
- ✓ Previous fixes verified as resolved, accountability built in
- ✓ Health score trended over time shows ROI of ongoing SEO
- ✓ White-label ready with your agency branding
Frequently asked questions
What's the difference between this and the Monthly SEO Report?
The Monthly SEO Report covers performance data only. This adds a full technical re-crawl each month, so new issues are caught and previous fixes are verified.
How does the delta tracking work?
Each month's crawl is compared against the previous month. New issues are flagged, resolved issues are confirmed, and the health score is trended over time.
Does this include AI readiness checks?
Yes. The AI readiness layer runs each month. You can track whether llms.txt, schema-for-AI, and AI crawler access have improved.
Can I white-label this?
Yes. Both the technical audit PDF and performance report carry your agency branding. Delivered as separate documents or combined, whatever format your client expects.
What if I want implementation handled too?
The Full Monthly Retainer includes audit, report, and implementation. Metadata fixes, content updates, internal linking, and AI visibility monitoring.
Can I upgrade from the Monthly SEO Report?
Yes. Previous crawl data carries over as your baseline, so the delta tracking starts immediately from the first upgraded cycle.
Catch issues before your clients notice them
Monthly re-crawl with delta tracking. Performance report with GSC and GA4 data. Health score trended over time. Branded PDF delivered every month.
Questions? Book a 15-minute call.