Marketing Automation Systems
Stop Losing Leads to Manual Follow-Up
71% of UK marketers are concerned about implementing AI correctly. Only 46% achieve high adoption rates. The problem is not the tools, it is the configuration, integration, and workflow design. I build marketing automation systems that actually work, not just systems that exist.
From email sequences and CRM workflows to lead scoring and GDPR-compliant consent management, every system is built end-to-end and handed over working, not configured halfway and left to your team to figure out.
What's Included
Email & Campaign Automation
- ✓ Welcome sequences and onboarding flows
- ✓ Nurture campaigns mapped to buyer stages
- ✓ Re-engagement flows for cold contacts
- ✓ Multi-channel triggers, email, SMS, social
CRM & Lead Management
- ✓ Lead scoring based on behaviour and fit
- ✓ Pipeline automation and deal routing
- ✓ CRM data hygiene and deduplication
- ✓ Owner assignment and notification rules
Compliance & Data
- ✓ Consent management and double opt-in
- ✓ Preference centres and suppression lists
- ✓ PECR and GDPR workflow rules
- ✓ Regional consent logic (UK vs EU)
Reporting & Optimisation
- ✓ Automated campaign performance reporting
- ✓ Revenue attribution across touchpoints
- ✓ A/B testing framework for sequences
- ✓ Monthly optimisation review
What You Receive
Workflow Architecture Doc
Every automation mapped, triggers, conditions, actions, exceptions. Yours to keep and hand to future teams.
GDPR Compliance Checklist
Signed-off checklist for every workflow. Consent logic, suppression configuration, and preference centre setup.
Platform Training Guide PDF
Step-by-step guide for your team. How to monitor, edit, and extend each workflow without breaking anything.
Monthly Performance Report
Campaign metrics, lead volume, conversion rates, and attribution. Delivered monthly on managed engagements.
How It Works
Marketing Stack Audit
I audit your current tools, data quality, and workflows. Most problems are found here, not in the technology.
Workflow Architecture
I design the automation logic, triggers, conditions, actions, and exceptions for each workflow.
Build & Configure
Workflows built in your existing platform. Email templates, lead scoring rules, and integration points configured.
Test & Optimise
Thorough testing with real data. Then ongoing optimisation based on performance metrics.
Who built this
Every system, every pipeline, every deliverable, built and maintained by one person.
Credentials
Experience
I've configured marketing automation for agencies and SMEs across HubSpot, ActiveCampaign, and GoHighLevel. Most of the work is fixing systems that were set up badly, broken sequences, unchecked consent logic, CRM data nobody trusts. I build it properly the first time and document everything so you're not dependent on me forever.
Why this matters
- ✓ Every workflow is documented, your team can modify it without calling me
- ✓ GDPR compliance is built in from day one, not bolted on after delivery
- ✓ Platforms: HubSpot, ActiveCampaign, Mailchimp, Brevo, Pipedrive, GoHighLevel
Related Services
Workflow Automation
Automate internal ops, approvals, notifications, data routing.
Sales Automation
Pipeline automation, follow-up sequences, and outreach cadences.
AI Automation
LLM-powered workflows for classification, drafting, and decision routing.
Customer Service Automation
Ticketing, routing, and response automation for support teams.
Frequently Asked Questions
Which platforms do you work with?
HubSpot, ActiveCampaign, Mailchimp, Brevo, Pipedrive, and GoHighLevel. If your platform has an API, I can work with it.
Can you fix our existing broken automation?
Yes. Most of my work is untangling existing setups that were configured incorrectly, not building from scratch.
How do you handle GDPR compliance?
Consent management, double opt-in, preference centres, and regional rules are built into every workflow. I don't treat compliance as an afterthought.
Will this actually generate more leads?
If your workflows are currently broken or non-existent, yes. Properly configured automation recovers leads that are currently falling through the cracks.
How long does setup take?
Simple email automation: 1-2 weeks. Full marketing stack configuration: 4-8 weeks. Depends on complexity and data quality.
Do I need a marketing team to manage this?
A basic understanding of your campaigns is needed. The automation runs itself, your team monitors performance and adjusts strategy.
Ready to Automate?
Book a 15-minute call. I'll ask about your current workflow, recommend a starting point, and show you exactly what the system can do for your specific situation.
Still have questions? Get in touch