In-House SEO Automation
Systems Built for Your Team, Not an Agency's
Agency automation tools are built for managing multiple clients. Your in-house team has different needs — one brand, deep integration with your tech stack, and workflows that match how your team actually works. I build SEO automation specifically for in-house teams.
Choose Your Audit
Prospect Audit
10-minute scan. Top 5 fixes. Branded single-page PDF you can pitch to any prospect.
Most PopularAI SEO Audit
40 checks, 12 categories, AI readiness scoring. Full branded PDF report.
Advanced Audit
Everything in AI Audit plus competitor gap analysis, content strategy, and implementation roadmap.
Enterprise SEO Tools Are Expensive Overkill. Manual Processes Don't Scale.
In-house SEO teams face a different challenge to agencies. You're not managing 20 clients — you're going deep on one brand. But enterprise tools like BrightEdge or Conductor cost £2,000+ per month and come with features you'll never use.
The alternative — manual processes — breaks as your site grows. A 500-page site is manageable. A 5,000-page site with seasonal content, multiple product lines, and regional pages? Your 3-person SEO team can't keep up manually.
The biggest mistake is automating a broken process. If your underlying strategy is weak, automation just helps you make the same mistakes faster. I assess before I build — then automate what actually moves the needle.
What You Get
Custom Audit Workflows
Automated audits configured for your specific site architecture, CMS, and priority areas. Not generic templates.
Integrated Reporting
Reports that pull from your specific analytics, GSC, and ranking tools. Delivered to your team on schedule.
Content Workflow Automation
Brief generation, content analysis, and optimisation recommendations integrated into your publishing workflow.
Tech Stack Integration
Connected to your CMS, analytics, project management, and communication tools. No new platforms to learn.
Team Training
Your team learns to use, monitor, and extend the automation. No ongoing dependency on us.
Scalable Architecture
Built to grow with your site. Adding 1,000 pages doesn't mean adding headcount.
How It Works
Team & Stack Assessment
I understand your team structure, tools, workflows, and bottlenecks before recommending anything.
Custom System Design
Automation designed around your specific needs — not a generic agency template repackaged.
Build & Integration
Systems built and connected to your existing tools. Minimal disruption to current workflows.
Training & Handover
Your team trained to operate and extend the automation independently. Full documentation provided.
Three Ways to Work Together
Managed — I Run It for You
I handle everything. Systems configured, maintained, and operated on your behalf. You receive the output. Predictable monthly cost, no hiring, no training.
Book a Call →Buy — Own the System
Purchase the automation system and run it in-house. Full documentation, training, and handover. One-time cost, full ownership, no lock-in.
Get a Quote →Bespoke — Built to Your Spec
Need something specific? I build custom systems to your exact requirements. Your specification, your workflow, your rules.
Discuss Requirements →Frequently Asked Questions
How is this different from buying an SEO tool?
Tools give you features. I give you workflows. The output isn't a dashboard you have to interpret — it's automated processes that produce deliverables your team can act on immediately.
Do we need a developer to maintain this?
No. Systems are built for SEO teams to operate. Monitoring, basic adjustments, and day-to-day use require no coding.
What if we already use Semrush/Ahrefs/etc?
I integrate with your existing tools. I'm not replacing your data sources — I'm automating what you do with that data.
Can we own the system outright?
Yes. I build it, train you, and hand it over. No ongoing fees unless you want continued support.
How long does setup take?
Typically 3-6 weeks from assessment to full deployment, depending on complexity.
What size team is this suited for?
1-10 person in-house SEO teams. Below that, managed services may be more cost-effective. Above that, you likely need enterprise platforms.
Related Services
Ready to Automate?
Book a 15-minute call. I'll ask about your current workflow, recommend a starting point, and show you exactly what the system can do for your specific situation.
Still have questions? Get in touch