Prospect Audit
Win More Pitches with Data — Not Guesswork
The SEO Prospect Audit gives your agency a branded health report, top issues, and a recommended strategy to present in your next pitch meeting. 13 automated checks across meta tags, links, security, images, and site architecture — scored and prioritised by business impact.
Your logo, your colours, same-day delivery. £67 per audit. Works with WordPress and Shopify sites.
5 Key Highlights on SEO Prospect Audit
13 Automated Checks
Meta tags , headings, images, broken links , security, status codes, duplicate content , and site architecture — the core checks that reveal the biggest issues
Problems + Strategy
The audit shows the prospect what is wrong and recommends what to fix first — your team walks them through the roadmap in the meeting
Branded as Yours
White-label PDF with your agency's logo, colours, and contact details as standard
Same Engine, Lower Tier
Runs on the same crawl engine as the AI SEO Audit — same technology, scoped to the 13 checks that matter most for pitches
£67 Per Pitch
Fixed cost per audit, same-day delivery, making client acquisition a known, bankable line item
When SEO Prospect Audit Delivers Maximum Value
SEO prospect audit delivers the most value when your new business process is costing more than it should.
- ✓ You pitch 5+ prospects a month and your senior SEOs are spending hours on free audits that might not convert
- ✓ Your proposals lack data and you're pitching on promises while competitors pitch with specifics
- ✓ You want consistent quality across every pitch regardless of who handles it or how busy the team is
- ✓ You need to scale new business without hiring more people to do unpaid audit work — see white-label automation for the full service
What You Get with SEO Prospect Audit
The prospect audit delivers four clear outputs designed for one purpose: winning the pitch.
Branded Health Summary
A professional SEO health overview branded with your agency's logo and colours. Shows the 13 checks, pass/fail results, and an overall health score. Designed to sit inside a proposal or pitch deck.
Top Issues Identified
Every failed check is listed with severity and the affected pages. Critical issues are highlighted. The prospect sees what is wrong — your team explains how to fix it.
Strategy & Recommendations
A prioritised action plan showing what to fix first and why. Gives your team a ready-made roadmap to present in the meeting — the prospect sees the problems, and you walk them through the solution.
Overall Health Score
A single weighted score from 0-100 based on the 13 checks. Clear enough for a non-technical decision maker, backed by enough data for the SEO team to validate.
Three Ways to Work Together
Managed Service
I Run It For You
Submit the prospect's URL and I deliver the branded PDF same day. You drop it into your pitch deck and present it as your own. No technical work on your side.
Best for: Agencies wanting professional-grade pitch materials without the overhead.
Buy the System
Purchase and Run It Yourself
I build the prospect audit pipeline and hand it over with full documentation. Run as many audits as you want with no per-audit cost to me.
Best for: High-volume agencies pitching 20+ prospects a month who want to bring the capability in-house.
Bespoke Build
Tell Me What to Automate
Need a custom format, different scoring criteria, or integration with your CRM? I'll build a prospect audit pipeline tailored to your exact workflow.
Best for: Agencies with unique pitch processes or specific branding requirements.
Who built this
Every system, every pipeline, every deliverable — built and maintained by one person.
Credentials
Experience
I built the prospect audit as a lightweight version of the full audit engine — same crawl technology, scoped to the 13 checks that matter most when you're pitching. Every report I deliver is reviewed before it goes out. 17 years of knowing what wins a pitch, built into a system that delivers consistently.
Why this matters
- ✓ Same crawl engine as the AI SEO Audit (40 rules) — same technology, scoped to 13 prospect-tier checks
- ✓ The person who built the system is the person who operates it for you — one point of accountability
- ✓ 17+ years of SEO experience, the last 3 building automation systems
- ✓ The system doesn't have bad days. Pitch #1 and pitch #100 look identical.
How SEO Prospect Audit Works
Submit the URL
Share the prospect's website address via form or email. Takes 1 minute.
13-Rule Crawl & Scoring
Crawl4AI renders the site with a full Chromium browser and runs 13 checks: meta tags, headings, images, broken links, security, status codes, duplicate content, and site architecture. Scored by business impact. Under 10 minutes.
Branded Summary Generated
Top issues and overall health score formatted into a branded PDF with your agency's logo and colours. Automated.
Same-Day Delivery
Branded PDF delivered via email, ready to drop into your proposal.
How I Deliver This
The prospect audit runs the same Python-based crawl engine as the AI SEO Audit (40 rules) and Advanced Audit (43 rules). The difference is tier — it's designed for speed and pitch impact, not comprehensive diagnostics. The scoring model prioritises issues that resonate with prospects and decision makers, not just technical severity. See exactly how the audit engine works →
Ready to Win Your Next Pitch?
Stop spending 4 hours on free audits that might not convert. £67 per pitch. Branded as yours. Delivered same day. Add it to your cost-per-acquisition and know exactly what each proposal costs.
Need a deeper audit for an existing client? See the AI SEO Audit — £297