Local SEO Audit
GBP, NAP, Citations, and Map Pack — All in One Report
I check what generic audits miss — Google Business Profile completeness, NAP consistency across directories, local schema markup , citation gaps, and map pack ranking factors. Every finding prioritised by impact on your local visibility.
46% of Google searches have local intent. If your local SEO hasn't been audited properly, you're invisible for nearly half of them. This audit covers both your website health and the local signals that actually determine map pack rankings.
Choose Your Local SEO Audit
Local Quick Scan
Top 5 local SEO issues identified. Branded single-page PDF — perfect for pitching local businesses.
Most PopularFull Local SEO Audit
Complete local SEO audit — GBP, NAP, citations, local schema, map pack factors, plus full technical SEO checks.
Local SEO Audit + Strategy
Full local audit plus competitor gap analysis, content strategy, and 90-day local growth roadmap.
What the Local Audit Checks
Google Business Profile Scorecard
Categories, business hours, photos, posts, Q&A, review response rate, and service descriptions — all checked against best practice and scored
NAP Consistency Scan
Name, Address, Phone cross-referenced across your website, Google Business Profile, and major directories. Every inconsistency flagged in one report
Citation Gap Analysis
Missing directory listings identified — Yell, Thomson Local, industry-specific directories. Shows exactly which citations to build, prioritised by authority
Local Schema Validation
LocalBusiness schema, geo-coordinates, opening hours markup, and service area coverage — the structured data that tells search engines where you operate
40 Standard Checks Included
The local layer sits on top of the full 40-check technical audit — meta tags, headings, images, links, security, performance, and site architecture all covered
When a Local SEO Audit Makes the Difference
Your website might be technically sound — but your local presence tells a different story.
- ✓ You're not showing in the map pack despite a website that passes standard technical audits — because those audits don't check GBP, NAP, or local schema
- ✓ You've had an SEO audit before and it said your site was fine — but it only checked website health, not the local signals that drive map pack rankings
- ✓ You're an agency managing local clients across different industries — plumbers, dentists, solicitors — and each needs local-specific findings, not generic technical reports
- ✓ You don't know which local fixes will actually move rankings and you're guessing at priorities instead of fixing the highest-impact issues first
What You Get in the Report
Standard technical audit findings plus a dedicated local SEO section — the layer that generic tools miss entirely.
GBP Scorecard
Your Google Business Profile scored against best practice — categories, hours, photos, posts, Q&A, reviews, service descriptions. Clear score with specific fixes for every gap.
NAP Consistency Report
Every mismatch between your website, GBP, and directory listings flagged. NAP inconsistencies confuse search engines and tank local trust — this report shows exactly where they are.
Local Schema Analysis
LocalBusiness schema validation, geo-coordinates check, opening hours markup, service area coverage. The structured data that tells Google what your business does and where it operates.
Prioritised Local Roadmap
AI-generated recommendations contextualised to your business type and location. A plumber gets different advice than a solicitor. Every fix ranked by impact on local rankings.
How to Get Your Local SEO Audit
Managed Service
I Run It For You
Submit your URL and business details. I run the full local SEO audit, review the findings, and deliver a branded PDF with your local-specific results and prioritised recommendations.
Best for: Local businesses and agencies wanting actionable local findings without the manual work.
Buy the System
Purchase and Run It Yourself
I build the full local audit pipeline — standard checks plus the local layer — and hand it over with documentation and training. You own it completely and run audits for all your local clients.
Best for: Agencies with technical teams managing multiple local clients.
Bespoke Build
Tell Me What to Automate
Need industry-specific checks, multi-location rollouts, or integration with your existing reporting? I'll build a custom local audit pipeline for your exact workflow.
Best for: Agencies with unique local SEO processes or multi-location clients.
Why Trust BrightIQ
I built the local audit layer specifically because generic tools don't check GBP, NAP, or local schema. This isn't off-the-shelf. 17 years of SEO experience — including local campaigns for tradespeople, solicitors, healthcare, and hospitality.
Credentials
- ✓ 17 years of SEO including local campaigns across trades, legal, healthcare, and hospitality
- ✓ What takes an agency 5-7 hours to audit manually runs in under 20 minutes — same depth, every time
What makes this different
- ✓ The local layer checks GBP, NAP, citations, and local schema on top of standard technical checks — in one pass
- ✓ Every audit reviewed and contextualised to the business type — a plumber gets different advice than a solicitor
How the Local SEO Audit Works
Submit Your Details
Send your website URL, business name, address, and service area. Select an audit tier. For agencies, upload brand assets for white-label delivery.
Full-Browser Crawl + Local Layer
Crawl4AI crawls your site in a real Chromium browser. 40-check rule engine scores technical health. The local layer evaluates GBP completeness, NAP consistency, local schema, citation gaps, and review signals.
Automated Local Strategy
The combined data feeds into an AI that generates a local SEO roadmap — contextualised to your business type, location, and competitive landscape. I review every finding for accuracy.
Branded PDF Delivery
Standard audit sections plus a dedicated local SEO section — GBP scorecard, NAP report, citation gaps, local schema analysis, and prioritised local roadmap. Delivered within 24 hours.
How I Deliver This
The local audit layer sits on top of the standard 40-check pipeline. Crawl4AI handles the browser-based crawl. The rule engine scores technical health. Then the local layer adds GBP analysis, NAP consistency scanning, local schema validation, and citation gap detection. The AI generates recommendations contextualised to the business type — because a dentist's local SEO priorities are different from a plumber's. This is part of the full SEO automation suite. Agencies: this audit is available as a white-label option. See exactly how the audit engine works →
Who built this
Every system, every pipeline, every deliverable — built and maintained by one person.
Credentials
Experience
I built the local audit layer because generic tools miss what actually drives map pack rankings — GBP completeness, NAP consistency, citations, and local schema. 17 years of SEO experience including local campaigns for tradespeople, solicitors, healthcare, and hospitality.
Ready to See What's Holding Back Your Local Rankings?
GBP, NAP, citations, local schema — all checked in one pass. From £67 for a Prospect Audit, £297 for a full AI SEO Audit, or £497 for the Advanced Audit with AI visibility and competitor benchmarking. Every finding prioritised. Know exactly what to fix first.
Still have questions? Get in touch — no obligation.