Ecommerce SEO Audit
Built for Product Catalogues, Category Pages, and Revenue Growth
Standard SEO audits check your website. This one checks your catalogue. Product schema validation, category architecture analysis, faceted navigation handling, thin product content detection, and crawl budget management — layered on top of 40 standard technical checks.
Works with Shopify, WooCommerce, and other platforms. Same price for 50 products or 5,000. The system renders JavaScript in a real browser, so dynamic stores are crawled exactly as Googlebot sees them.
Choose Your Audit
Prospect Audit
10-minute scan. Top 5 fixes. Branded single-page PDF perfect for pitches and proposals.
Most PopularAI SEO Audit
40 checks, 12 categories, AI readiness scoring, site architecture mapping, and prioritised action plan.
Advanced Audit
Everything in AI Audit plus competitor gap analysis, content strategy, and 90-day implementation roadmap.
What the Ecommerce Audit Checks
Product Schema Validation
Product structured data checked for price, availability, reviews, and images. Broken or missing product schema kills rich snippet visibility in SERPs
Category Architecture Analysis
How categories and subcategories are structured determines crawl efficiency and keyword targeting. The audit maps the full hierarchy and identifies depth issues
Faceted Navigation Audit
Colour, size, and price filters create thousands of duplicate URLs. The audit checks robots handling, canonical tags, and noindex directives on filtered views
Thin Content Detection
Product pages with only manufacturer descriptions flagged. Thin content at scale is a ranking killer — the audit identifies which products need unique copy
Crawl Budget Management
Large catalogues can exhaust Googlebot's crawl budget on low-value pages. The audit identifies crawl waste and recommends how to direct crawl resources to revenue pages
When an Ecommerce Audit Makes the Difference
Generic SEO audits don't understand online stores. They miss the catalogue-specific issues that kill ecommerce rankings.
- ✓ Your product pages aren't ranking despite having good content — because product schema is broken, category structure is too deep, or internal linking doesn't distribute equity to products
- ✓ Faceted navigation is creating index bloat — thousands of filtered URLs competing with your real category pages, wasting crawl budget on low-value combinations
- ✓ You've migrated to Shopify or WooCommerce and need to understand what the new platform's SEO constraints mean for your catalogue — URL structure, canonical handling, collection pages
- ✓ You're an agency managing ecommerce clients and need catalogue-specific findings — not a generic technical report that doesn't mention product schema or faceted navigation
What You Get in the Report
Standard technical audit findings plus a dedicated ecommerce section — covering the catalogue-specific issues that generic tools miss.
Product Schema Report
Every product page checked for structured data — price, availability, reviews, images. Missing fields and validation errors flagged with specific fix instructions for your platform.
Category Architecture Map
Full category hierarchy mapped with crawl depth analysis. Shows which products are buried too deep, where category pages cannibalise each other, and how to restructure for better crawl paths.
Internal Link Analysis
Product-to-category linking mapped with PageRank distribution. Orphaned products identified — the items in your catalogue that no category page links to. Cross-selling link opportunities flagged.
Prioritised Ecommerce Roadmap
AI-generated recommendations contextualised to your platform — Shopify gets different advice than WooCommerce. Every fix ranked by revenue impact so you know where to start.
Three Ways to Work Together
Managed Service
I Run It For You
Submit your store URL and platform. I run the full ecommerce audit, review the findings against your catalogue structure, and deliver a branded PDF with prioritised fixes.
Best for: Store owners and agencies wanting ecommerce-specific findings without manual analysis.
Buy the System
Purchase and Run It Yourself
I build the full ecommerce audit pipeline — standard checks plus the catalogue layer — and hand it over. Run audits across all your ecommerce clients with no ongoing fees.
Best for: Ecommerce agencies with technical teams managing multiple stores.
Bespoke Build
Tell Me What to Automate
Need platform-specific checks, custom catalogue rules, or integration with your product feed? I'll build a custom ecommerce audit pipeline for your exact requirements.
Best for: Agencies with complex ecommerce clients or custom platforms.
Why Trust BrightIQ
Generic audit tools don't understand ecommerce. They check page speed and meta tags but miss product schema, faceted navigation, and catalogue structure. I built the ecommerce layer because these are the issues that actually determine whether your products rank.
Credentials
- ✓ 17 years of SEO experience including ecommerce audits for Shopify, WooCommerce, and custom platforms
- ✓ Chromium-based crawling renders JavaScript — critical for Shopify and headless stores that basic crawlers miss
What makes this different
- ✓ The ecommerce layer checks product schema, category structure, faceted navigation, and crawl budget — in one pass
- ✓ Platform-aware recommendations — Shopify gets different advice than WooCommerce because the constraints are different
How the Ecommerce Audit Works
Submit Your Store
Send your store URL, select your platform (Shopify, WooCommerce, or other), and choose an audit tier. That's all I need to start.
Full-Browser Catalogue Crawl
Crawl4AI launches Chromium and crawls your store rendering all JavaScript — product pages, category pages, filtered views, pagination. Captures product schema, internal links, and page speed data.
Rule Engine + Ecommerce Layer
40-check rule engine scores technical health. Ecommerce layer adds product schema validation, category depth analysis, faceted navigation handling, thin content detection, and canonical management.
AI Strategy + Branded PDF
AI generates a prioritised ecommerce roadmap contextualised to your platform. Everything compiled into a branded PDF with the standard audit plus the dedicated ecommerce section. Delivered within 24 hours.
How I Deliver This
The ecommerce audit layer sits on top of the standard 40-check pipeline. Crawl4AI handles the JavaScript rendering — critical for Shopify stores where product data loads dynamically. The rule engine scores technical health. The ecommerce layer then analyses product schema completeness, category hierarchy depth, faceted navigation URL handling, thin content at the product level, and crawl budget distribution across the catalogue. Works the same for 50-product stores or 50,000-SKU catalogues. Fixed price regardless of catalogue size. See exactly how the audit engine works →
Ready to Audit Your Online Store Properly?
Product schema, category structure, faceted navigation, thin content — all checked in one pass. From £67 for a Prospect Audit, £297 for a full AI SEO Audit, or £497 for the Advanced Audit. Same price for 50 products or 5,000.
Still have questions? Get in touch — no obligation.