AI Search Optimisation
Get Your Brand Into ChatGPT, Perplexity, and Gemini Results
ChatGPT, Perplexity, Gemini, and Claude are answering your customers' questions and naming brands — right now. AI search influences buying decisions before people even open Google. The brands optimising for this channel today are building an advantage that compounds month after month.
I built a managed service that gets you into those AI answers and tracks your visibility with a metric called Share of Model. From £497/month, fixed deliverables, 3-month minimum.
What makes this service different
Traditional SEO optimises for Google. This service optimises for the AI engines that increasingly influence buying decisions before anyone reaches Google. Nobody else in the UK offers managed AI search optimisation with monthly Share of Model tracking.
Monthly Share of Model tracking
Measures how often AI engines cite your brand vs competitors across four platforms every month. The KPI that makes AI search measurable. See the full definition of Share of Model
Schema-for-AI implementation
Deploys structured data built for AI crawlers, not recycled from standard Google schema
Content made citable
Restructures page content so AI engines can parse, extract, and reference it in answers — making your pages citable
White-label ready reports
Branded PDF reports your agency presents as its own AI search capability
Fixed monthly cost
From £497/month with clear deliverables, no variable pricing, and a dedicated point of contact
Builds on your existing SEO
Works alongside your current SEO strategy. Start with an AI Visibility Assessment to see where you stand before committing to a retainer
When AI Search Optimisation Delivers Maximum Value
AI search optimisation delivers the most value when you recognise this channel is growing and want to move before competitors do.
- ✓ Traditional SEO isn't covering AI search — Your schema is built for Google, your content is structured for featured snippets, and AI engines are reading a different language entirely
- ✓ Your agency wants to offer AI search services without building the tech — You can see the demand forming but don't have the pipeline, the measurement tools, or the delivery process
- ✓ Competitors could offer this before you do — Your competitors will offer AI search optimisation. You should offer it first. The agencies that move now position themselves as specialists
- ✓ You have no way to measure AI search performance — Nobody else checks whether AI search engines cite your brand. Without Share of Model tracking, you're flying blind. An AI Visibility Assessment gives you the baseline
What You Get with AI Search Optimisation
AI search optimisation delivers four ongoing outcomes every month.
Monthly AI Visibility Report
An 8-12 page branded PDF showing Share of Model movement across ChatGPT, Perplexity, Gemini, and Claude. Citation changes, competitor movements, and what shifted since last month. Analysed findings with strategic context.
Schema-for-AI Implementations
Structured data deployed to your site that AI crawlers can actually read. Entity markup, FAQ schema, how-to schema — all designed to improve how AI engines interpret and cite your pages. Updated as needed throughout the retainer.
Content Extractability Optimisation
Per-page recommendations and changes that make your content parseable by AI engines. Pages that AI can't extract from don't get cited. Fixing this is where visibility gains happen.
Quarterly Strategy Review
A call plus summary document reviewing how the AI search landscape has shifted, what's working, and what the forward plan looks like. The strategy adapts because AI search changes constantly.
Who built this
Every system, every pipeline, every deliverable — built and maintained by one person.
Credentials
Experience
I built the AI visibility pipeline from scratch — the Share of Model tracking, the schema-for-AI analysis, the content extractability scoring. Nobody else in the UK was offering managed AI search optimisation, so I built the service myself. 17 years in SEO, the last 3 focused entirely on where search is heading next.
Why this matters
- ✓ The AI visibility pipeline is custom-built — no off-the-shelf tool tracks Share of Model across 4 AI engines with this methodology
- ✓ One person builds and delivers — the person who wrote the system is the person who runs your retainer
- ✓ This isn't an add-on to an existing SEO service — it's a dedicated, managed offering built for a channel that didn't exist two years ago
- ✓ The report tells you what changed and what to do about it — your branding, my systems, their results
How AI Search Optimisation Works
You Share the Brief
Provide your URL, 3-5 competitor names, and target keywords. Grant CMS access for schema deployment. Takes 5 minutes.
Baseline Assessment Runs
The pipeline queries ChatGPT, Perplexity, Gemini, and Claude, calculates your Share of Model, and scores your schema-for-AI readiness. Delivered in week 1.
Gap Analysis and Implementation Plan
Every opportunity to improve AI visibility is identified — missing schema, non-extractable content, weak entity definition, FAQ gaps. Prioritised by impact.
Optimisations Go Live
Schema-for-AI deployed, content restructured for extractability, entity definitions strengthened. Changes live on your site by week 2-3.
Monthly Tracking and Reporting
Share of Model tracked every month. Citation changes logged. Competitor movements flagged. Branded report delivered. Strategy adjusted as the AI search landscape shifts.
How I Deliver This
The service runs on a custom Python pipeline that queries all four AI search engines with brand-relevant prompts, analyses responses for citation quality and context, and calculates Share of Model metrics. Schema recommendations are generated using the Claude API — going beyond rule-based checks to evaluate how AI crawlers will interpret your structured data. The monitoring runs monthly with consistent methodology — same prompts, same engines, same scoring. Schema-for-AI is implemented directly via CMS access or handed off to your development team with full documentation. The same engine powers the AI SEO Audit AI readiness checks — this retainer takes it further with ongoing optimisation and tracking. Learn more about me and how I work.
Frequently Asked Questions About AI Search Optimisation
What is AI search optimisation?
Optimising your website to appear in AI-generated answers from ChatGPT, Perplexity, Gemini, and Claude. It covers schema-for-AI , content extractability, entity definition, and ongoing Share of Model tracking. Different discipline from traditional SEO.
Does AI search actually send enough traffic to matter?
AI search influences buying decisions before people reach Google. Usage is growing rapidly. Google itself is integrating AI Overviews into traditional results — meaning AI IS Google search now. Waiting is the same mistake agencies made with mobile.
How is this different from just adding FAQ schema?
FAQ schema is one component. AI search optimisation covers entity definition, content extractability, AI crawler access management, Share of Model tracking, and monthly strategy adjustments. Calling FAQ schema "AEO" is like calling a meta title "SEO."
What is Share of Model?
A metric measuring how often your brand appears in AI-generated answers compared to competitors. Monthly tracking shows whether optimisation is working and where you stand. It's the KPI that makes AI search measurable.
How long before I see results?
Schema and content changes typically show impact within 4-8 weeks. Share of Model trends become meaningful after 2-3 months of tracking. The 3-month minimum commitment reflects this timeline.
Can my agency white-label this?
Yes. All reports and deliverables carry your branding. Your clients see an AI search optimisation service from your agency. They never know BrightIQ is involved.
Who owns the optimisations?
You own every schema change, content optimisation, and entity definition deployed to your site. The monitoring pipeline and methodology stay with BrightIQ. If you want to own the system itself, choose the "Buy the System" option.
Not ready for a retainer?
Start with an AI Visibility Assessment — £197 to see where you stand. Or run a full AI SEO Audit at £297 for a comprehensive baseline. Then decide if ongoing optimisation is the right move.
Ready to Get Your Brand Into AI Search?
AI search engines are recommending brands in your space right now. The question is whether they're recommending yours. I handle the schema, the content, the monitoring, and the monthly reporting. You see the results. From £497/month, fixed deliverables, one person accountable for the outcome.
Still have questions? Book a 15-minute call — no obligation.