I kept doing SEO work that shouldn't be done manually. So I automated it.
17 years of SEO. Now I build the systems that deliver it — automated audits, bulk SEO at scale, and reporting on autopilot for agencies and e-commerce brands. Results as a Service.
My story
Sebastian Beaton
SEO automation consultant
Founder, BrightIQ Solutions
I kept solving the same problem.
After 17 years in SEO — five running it in-house, seven as a senior consultant for agencies — I kept hitting the same wall. Every agency I worked with was burning hours on work that should take minutes. Audits that took a week to deliver. Reports built in spreadsheets that nobody read. Metadata written one page at a time across thousands of products.
I looked for tools that would fix this. Most SEO platforms give you the data but leave you to interpret it. SaaS tools sell software you have to learn yourself. Agencies sell hours — and the more hours they sell, the less incentive they have to be efficient. None of them sold what I actually wanted: the outcome.
So I built it myself.
BrightIQ started as the systems I wished existed. An audit engine that doesn't just crawl — it interprets, prioritises, and delivers a strategy. Reporting pipelines that compile, format, and narrate the story without me touching a spreadsheet. Metadata automation that writes unique, keyword-targeted descriptions for 1,000 pages overnight.
Why Results as a Service
I call it Results as a Service. You tell me the problem. The automation handles the heavy lifting — crawling, analysis, interpretation, formatting. I handle the 20% that matters — strategy, quality review, and making sure the output is actually useful. You get the deliverable. That's it.
I don't build you a system and walk away. I take complete ownership — the inputs, the outputs, the ongoing delivery. You get a progress update when there's something worth reporting and a result when it's ready. The technology stays invisible. If it's working, you don't need to touch it. That's the point.
No hours to manage. No junior analysts to brief. No handoffs. Same team, more clients. I built every system I use, and I run every one of them. Not because the world needed another SEO agency — but because I kept doing work that shouldn't be done manually, and I got tired of waiting for someone else to automate it.
What I do
Everything I deliver is built on automation. The system does the heavy lifting. I do the strategy and quality control. You get the result.
Automated SEO audits
£29740-check audit engine that crawls, analyses, interprets, and delivers a prioritised strategy — end to end. No raw data dumps. You get the report and the action plan.
AI visibility and GEO
£497/moI track where your brand appears in ChatGPT, Perplexity, Google AI Overviews, and Gemini — then optimise your content so you show up when AI answers questions about your industry.
SEO automation
CustomBulk metadata, product descriptions, category pages, location pages, internal linking — automated at scale with human review. Same quality, fraction of the time.
Automated reporting
£297/moMonthly SEO reports that write themselves. Rankings, traffic, technical health, action items — compiled, formatted, and ready for your client. You just approve and send.
Custom AI automation
£500–£5,000Bespoke automation systems built with n8n, Claude, and custom code. Document processing, lead qualification, content pipelines, customer service — whatever your business needs automated.
White-label for agencies
CustomYour agency delivers more SEO without hiring. I run audits, reporting, and technical SEO under your brand. Your clients see your name. I stay invisible.
How I work with you
Three ways to engage, depending on how much you want to hand off.
Done for you
I handle everything — audits, reporting, technical SEO, content. You get deliverables on schedule. No management overhead. White-label available for agencies.
Done with you
I build the systems, train your team to use them, and hand over. Strategy sessions, workshops, and setup included. You run it from there.
Custom build
Bespoke automation for your specific workflow. AI agents, content pipelines, document processing, lead systems — scoped, built, and deployed for your business.
Track record
17 years
in SEO — in-house, agency, and consulting
90%
time saved on repeatable SEO tasks
11
services from audits to AI agents
1 person
builds and runs every system — no outsourcing
I built every system I use — the audit engine, the reporting pipelines, the metadata automation. One point of accountability across all of it. No handoffs, no junior analysts, no outsourcing.
Ready to talk?
Whether you need an audit, a retainer, or a custom automation build — book a call and I'll tell you exactly what I'd do.